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Zero CRM (zero.inc) vs Ahoy
Zero calls itself the zero-click CRM: an automation-first GTM platform with a built-in lead database, continuous enrichment, signal monitoring, and outbound sequences. Zero's pricing page went live on September 15, 2026: Pro is $77 per seat per month on annual billing, discounted to $60 for the first 12 months as a launch price, with 500 credits per seat per month. Scale is custom with a ten-seat minimum. Self-serve signup and a 14-day trial with 2,000 trial credits arrived the same day, alongside a $10.3M seed round led by Primary Venture Partners. The ambition is a system that thinks ahead of you - from data entry all the way to finding your next customer. It is a genuinely automation-first vision, built by founders who scaled Smartly.io.
Ahoy shares the starting premise - manual data entry should not exist - and on autonomy the two are closer than either comparison page used to say. Zero automates the admin by default and holds anything that reaches a customer for approval. Ahoy has an Agent autonomy setting you move yourself, pipeline by pipeline: Basics is always on, Routine updates adds contacts and companies and creates and advances pipeline records without asking, and each stop above it hands the agent more. Sending email and deleting your records wait for your one-tap approval at every level. The real differences are scope, metering, and the data model.
We make Ahoy, so this is not a neutral review. Read it next to Zero's own pages before you decide.
Who should pick which?
Choose Zero if…
- You want lead sourcing, enrichment, and outbound sequences in the same tool as the CRM
- Your stack is PLG-flavored - their PostHog, Stripe, and Linear integrations fit it
- Maximum automation with minimum touch is the explicit goal
- You are fine with AI usage metered in credits
Choose Ahoy if…
- You want to set how much the agent does on its own, pipeline by pipeline, with email always waiting for your one-tap approval
- You want a fully configurable data model with custom objects, not only AI-extracted properties
- You're growing past the earliest stage - roles, permissions, and multi-workspace carry Ahoy into the mid-market
- Your priority is working the pipeline you have, not sourcing a new one
How do Zero and Ahoy compare on features?
| Zero | Ahoy | |
|---|---|---|
| Built to | Remove the clicks - autonomous admin through prospecting | Act on the pipeline you have - record updates at the autonomy level you set, email held for one tap |
| Automatic data capture | Mailbox and calendar sync; LinkedIn Chrome extension | Emails, calls, and meetings captured; records updated automatically |
| Call intelligence | Circleback, Fireflies, Granola, and Fathom integrations; its own call recorder is not listed as generally available | Included from Starter - native |
| Human approval model | Admin runs on its own; anything that reaches a customer waits for approval, and every action is in an activity log (per its llms.txt) | Agent autonomy setting per pipeline, from Basics (always on) to Everything it can. Sending email and deleting records always wait for one-tap approval; every change names what it changed and offers Undo |
| Lead database / sourcing | Built-in lead database, AI lead scoring, signal monitoring | Not a focus - Ahoy works the pipeline you have |
| Outbound sequences | Yes - sequences built in | No cold outbound; follow-up sequences in development for late 2026, and today agents draft individual follow-ups for approval |
| Configurable data model | AI properties - LLM-extracted fields on records | Fully configurable; custom objects on Pro |
| Integrations | Gmail, Google Calendar, Outlook, LinkedIn, Slack, Notion, Stripe, PostHog, Linear, Intercom, Apollo, Instantly, and more; REST API, webhooks, and an MCP server | Gmail, Calendar, Slack, Meet built in |
| Security | SOC 2 Type I; Type II in progress (per its llms.txt) | SOC 2 Type I and Type II, HIPAA |
| Stage | Seed stage: $2.7M pre-seed led by 20VC (2024) and a $10.3M seed led by Primary Venture Partners (2026); founded 2024 in Helsinki | Launched 2026; open to new customers |
How do pricing and packaging compare?
| Zero | Ahoy | |
|---|---|---|
| Pricing model | Published since September 15, 2026: Pro $77/seat/mo billed annually ($60 launch price for the first 12 months; $96 monthly after a 3-month intro at $60). Scale custom, ten-seat minimum. Credits on top | Published per-seat tiers: Starter $79/seat/mo billed annually ($99 monthly), Pro $165/seat/mo billed annually; Growth custom. AI included in the seat, no onboarding fees |
| AI costs | Credit-metered: 500 credits per seat per month included. Published per-operation costs: a verified email is 1 credit, a phone number 10, agent operations 0.1 to 5. Top-up packs at $0.06 or $0.05 per credit | Included, unlimited - never credit-metered |
| Onboarding fees | Not publicly listed | None |
| Trial | 14-day trial, no credit card, 2,000 trial credits, with self-serve signup since September 15, 2026 | 14-day free trial on every plan, started with a demo (card required) |
Zero details are from their public pages, September 25, 2026. Check their site for current pricing. Every change we catch is dated on our Zero pricing page.
Why do teams switch?
You decide where the line sits
Zero draws the line for you: admin runs on its own, and what reaches a customer waits. Ahoy lets you draw it. A stepper runs from Basics, which is always on, to Everything it can, and each pipeline can sit at its own stop. Sending email and deleting your records wait for your one tap at every level, every change names what it changed and offers Undo, and pausing the agent makes it suggest instead of act.
Your data model, not just AI properties
Zero's records grow AI-extracted properties - useful, but the schema follows what the AI finds. Ahoy gives you a fully configurable data model with custom objects, so the CRM matches how you actually sell, and the agents keep that model current instead of inventing their own.
CRM first, prospecting second
Zero bundles lead sourcing into the platform, which is real value if outbound is your bottleneck. Ahoy concentrates on the deals already in motion: keeping records true, catching deal drift, and preparing the next best action. Most sales teams lose more revenue to slipped follow-ups than to empty lead lists.
Frequently asked questions
What is Zero CRM?
Zero (zero.inc) is a venture-backed startup building what it calls the zero-click CRM: a B2B platform that pairs the CRM with a built-in lead database, automatic enrichment, signal monitoring, and outbound sequences, with AI agents handling data entry and prospecting on their own and anything that reaches a customer held for approval. It was founded in Helsinki in 2024 by operators who scaled Smartly.io, raised a $10.3M seed led by Primary Venture Partners in 2026, and has published its pricing since September 15, 2026.
What is the difference between zero-click and one-tap?
Less than the names suggest. Zero automates CRM admin by default and keeps human approval for anything that reaches a customer. Ahoy has an Agent autonomy setting you choose per pipeline: Basics is always on, Routine updates adds contacts and companies and creates and advances pipeline records without asking, and Most updates, the recommended level, also marks records won, lost, or done. Sending email waits for one-tap approval at every level. Zero sets the line for you; in Ahoy you set it.
What does Zero (zero.inc) cost?
Zero publishes Pro at $77 per seat per month on annual billing, held at a $60 launch price for the first 12 months, with 500 credits per seat per month; monthly billing is $96 after three months at $60. The 14-day trial includes 2,000 trial credits. Scale is custom with a ten-seat minimum. Ahoy publishes its pricing: Starter $79 per seat per month billed annually ($99 monthly), Pro $165 per seat per month billed annually, Growth custom - with AI usage included on every plan and never metered.
Does Zero compare itself to Ahoy?
Yes. Zero published a Zero vs Ahoy page on August 31, 2026, last updated September 12, 2026. It quotes our prices correctly. It describes Ahoy as asking for a tap on almost every move, including internal updates; that predates the Agent autonomy setting in our What's New for the week of September 21, 2026, under which routine record updates run without asking and email still waits for approval. Read both pages; the disagreement is about scope, not about what either product does.
Is this the same Zero as ZeroAI CRM or 0crm.app?
No. This page compares zero.inc - the zero-click CRM founded by ex-Smartly.io operators. ZeroAI CRM and 0crm.app are unrelated products that happen to share the name.
Does Ahoy have a lead database like Zero?
No. Ahoy enriches and works the contacts and deals you bring, rather than bundling a prospecting database. If sourcing is your main constraint, that is a genuine point in Zero's favor.
Can I migrate from Zero to Ahoy?
Yes. Contacts, companies, and deals come with you, and the Ahoy team works through migration during onboarding. Request a demo and we will walk through it.
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