// Compare
folk vs Ahoy
folk is a simple, relationship-first CRM, and a good one. It captures contacts from LinkedIn and more than seven other platforms through its folkX extension, finds missing emails and phone numbers with waterfall enrichment, sends email campaigns and sequences, and adds AI assistants that suggest follow-ups, summarize a relationship, and research companies. It is quick to adopt and priced per member from $24 a month on annual billing. folk says more than 5,000 companies use it.
Ahoy is built for a different job: working the deals you already have. Its agents capture every email, call, and meeting, keep records and stages current from what actually happened, flag deals that have gone quiet, and prepare the follow-up for your one-tap approval. It costs more per seat and does less on prospecting. If your week is mostly finding and reaching new people, folk is likely the better fit. If it is mostly moving live deals forward, that is what Ahoy is for.
We make Ahoy, so this is not a neutral review. Read it next to folk's own pages before you decide.
Who should pick which?
Choose folk if…
- You prospect on LinkedIn and want profiles, messages, and contact details captured in one click
- You want LinkedIn capture, email campaigns, and sequences in the same tool as the CRM
- Budget matters most: folk Standard is $24 per member per month on annual billing
- You want to start today on a 14-day free trial with no credit card and no demo
Choose Ahoy if…
- Your pipeline is full and the problem is keeping deals moving, not filling the top of the funnel
- You want calls and meetings recorded, transcribed, and turned into record updates without anyone typing
- You want agents that prepare the next action and hold every customer-facing step for one-tap approval
- You need SOC 2 Type I and Type II and HIPAA compliance, or roles and permissions that carry into the mid-market
How do folk and Ahoy compare on features?
| folk | Ahoy | |
|---|---|---|
| Built to | Organize relationships simply, with AI assistants for the busywork | Act, with your approval - agents prepare the next step on live deals |
| Automatic data capture | Email, calendar, and WhatsApp sync; one account per member on Standard, five on Premium | Emails, calendar, calls, and meetings logged to the right contact and deal |
| LinkedIn capture | folkX extension imports and enriches profiles from LinkedIn and 7+ platforms | Not among Ahoy's integrations |
| Meetings and calls | Recap Assistant summarizes meetings, emails, notes, and messages on demand | Records and transcribes Google Meet, Zoom, and Microsoft Teams through its notetaker |
| Contact enrichment | Waterfall enrichment: 500 lookups a month on Standard, 1,000 on Premium | Included from Starter - fills in contact and company details on records already in the CRM; no prospect database |
| Outbound | Email campaigns on every plan; sequences on Premium | Drafts individual follow-ups for approval; no multi-channel sequencer today |
| AI approach | Follow-up, Recap, Research, and Workflow assistants, with monthly usage limits per plan | Agents update records, flag quiet deals, and prepare actions for one-tap approval |
| Data model | People, companies, and groups; custom objects and deals on Premium | Fully configurable; custom objects and granular permissions on Pro |
| Developer access | REST API on Premium, MCP, Zapier and Make apps | MCP server, webhooks, and team API keys |
| Security and admin | Google SSO on every plan; workspace roles on Premium; group-level permissions on Enterprise | SOC 2 Type I and Type II, HIPAA; SAML SSO on Growth |
How do pricing and packaging compare?
| folk | Ahoy | |
|---|---|---|
| Pricing model | Published per member: Standard $24 ($30 monthly), Premium $48 ($60 monthly), Enterprise from $80 ($100 monthly) per member per month on annual billing | Published per-seat tiers: Starter $79/seat/mo billed annually ($99 monthly), Pro $165/seat/mo billed annually; Growth custom. AI included in the seat, no onboarding fees |
| AI costs | Monthly allowances per plan for enrichment, AI fields, messages, and assistants; custom limits on Enterprise | Included, unlimited - never credit-metered |
| Example: 5 people, annual | $120 a month on Standard, $240 on Premium | $395 a month on Starter |
| Trial | 14-day free trial, no credit card | Demo first, then a trial |
| Migration | Migration service listed in the plan grid; 1:1 onboarding on Enterprise | CSV import with field mapping and de-duplication; the Ahoy team works through it during onboarding |
folk details are from their public pages, checked September 25, 2026 (as of September 2026). Check their site for current pricing.
Why do teams switch?
The deals are already in the CRM
folk is excellent at getting people into the CRM: a LinkedIn profile in one click, an email address found in another, a sequence started in a third. Teams who move to Ahoy usually have the opposite problem. The pipeline is full, the follow-ups are what slip, and nobody remembers what was agreed on last Tuesday's call. Ahoy's agents read every email, call, and meeting and update the deal from what actually happened.
An assistant that suggests, or an agent that prepares
folk's Follow-up Assistant spots a conversation that has gone quiet and suggests a follow-up. Ahoy goes one step further on the same idea: agents watch the pipeline, draft the follow-up, the task, or the stage change, and wait for one tap before anything reaches a customer. The busywork disappears and the judgment stays with you.
Room to grow
folk keeps things simple, which is the point at five people. As a team grows, the questions change: who can see which deals, what a security review will ask for, whether a second business unit needs its own workspace. Ahoy carries SOC 2 Type I and Type II and HIPAA compliance on every plan, configurable roles and permissions, and multi-workspace on Growth.
Frequently asked questions
Is folk cheaper than Ahoy?
Yes, noticeably. folk Standard is $24 and Premium $48 per member per month on annual billing ($30 and $60 monthly), so five people cost $120 to $240 a month. Ahoy Starter is $79 per seat per month billed annually ($99 monthly), or $395 a month for five people. The difference buys agents that keep deals current and prepare the next action, native call recording, and AI usage that is never metered.
Does Ahoy have a LinkedIn extension like folk?
No. folk's folkX extension captures profiles and messages from LinkedIn, and that is a real advantage if you prospect there. Ahoy captures email, calendar, calls, and meetings, and works the deals once they exist.
Does Ahoy do enrichment and sequences like folk?
Enrichment, yes; sequences, no. Ahoy enriches the contact and company records already in your CRM, but it does not sell a prospect database, and it drafts individual follow-ups for approval rather than running multi-channel sequences. folk includes waterfall enrichment and email campaigns on every plan, and sequences on Premium. Teams that need both often source with a prospecting tool and run the deals in Ahoy.
Which is better for a small team?
It depends on the work. A small team that mostly networks, prospects, and manages relationships will get more from folk for less money. A small team with a full pipeline, where deals slip because follow-ups do, will get more from Ahoy, because its agents keep the records current and prepare the next step.
Can I migrate from folk to Ahoy?
Yes. Export your contacts, companies, and deals from folk and import them into Ahoy by CSV, with field mapping and de-duplication. The Ahoy team works through the migration during onboarding, and new activity is captured automatically once your email and calendar are connected.
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