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Affinity vs Attio
Pick Affinity if your firm finds deals through relationships and wants software built for private capital: it maps who at the firm knows a founder or a target, ranks how warm each path is, and lists at $2,000 to $2,700 per user per year. Pick Attio if you are a small fund, a scout program, or an emerging manager who would rather build a lean deal pipeline yourself: it is free for up to 3 users, and a 10-person team on Pro lists at $9,732 a year on annual billing, against $20,000 on Affinity's cheapest tier. Between those two cases, the question is whether relationship scoring across the whole firm is worth about twice the money.
We checked both pricing pages on November 12, 2026. Affinity's list is unchanged from our November 6 check. Attio's is not what we recorded six days earlier: Plus and Pro are now shown as a workspace price that includes one user, with each additional user priced separately, and there is a new Ultra plan at $1,000 a month. Our Attio pricing page tracks those changes. This page lives on ahoy.ai, and Ahoy competes with both products, so we have kept to what each vendor publishes and said where each one is the better fit.
Are they even solving the same problem?
Only partly. Affinity is a vertical product. Its own menu lists private equity, venture capital, private credit, corporate venture, investment banking, asset management, family offices, fund of funds, and accelerators, and every plan starts from the same core: email and calendar capture across the firm, a relationship graph, a relationship strength score, and a warm intro path to any contact. The deal pipeline sits on top of that network. You adopt Affinity's model of a firm rather than designing your own.
Attio is a general CRM that a deal team can shape into a venture tool. It builds records from synced email and calendar, shows interaction history and connection strength, and lets you define objects, lists, and views. It has venture capital and deal flow pages, but LP, fund, and commitment records are things you model yourself as custom objects, which start on Pro. Nothing on its pricing page ranks warm paths across a firm's combined network the way Affinity does.
So the honest comparison is a purpose-built network tool against a flexible workspace. A three-partner seed fund that tracks a few hundred companies in a pipeline can be well served by Attio for a fraction of the cost. A 20-person firm whose sourcing depends on knowing which partner, venture partner, or portfolio CEO has the warmest line to a founder is paying Affinity for exactly that.
Who should pick which?
Choose Affinity if…
- Warm-path sourcing is the job: relationship scoring and the warm intro path are on every Affinity tier, and Scale adds inferred connections beyond direct email history
- You want PitchBook, Dealroom, and Crunchbase enrichment in the CRM (Advanced, $2,700 per user per year; PitchBook needs your own subscription)
- You want AI agents without a credit meter: Ascend, AI Chat, Notetaker, and the MCP server come with Scale and up, and Affinity says there are no separate caps on AI features
- Investor relations and fundraising should sit in the same product as the deal pipeline, with fund-level permissions on Enterprise
Choose Attio if…
- You are under four people and want to start at $0: Attio's Free plan covers up to 3 users and 50,000 records
- You want to design the data model yourself, including LP, fund, and commitment objects, from Pro at $100 a month for the first user and $79 for each added user on annual billing
- You want to buy online and try first: a 14-day Pro trial, self-serve checkout up to Ultra, and no sales call required
- You plan to build on the CRM: API, webhooks, MCP server, and app SDK are on every Attio plan, Free included
How do Affinity and Attio compare on features?
| Affinity | Attio | |
|---|---|---|
| Built for | Private capital: PE, VC, private credit, corporate venture, investment banking, asset management, family offices, fund of funds, and accelerators | Go-to-market teams generally, with venture capital and deal flow pages and a startup program |
| Relationship intelligence | The core of the product: relationship graph, strength score, and warm intro path on every tier; inferred network connections from Scale | Interaction history and connection strength from synced email and calendar on every plan; we could not find warm-path ranking across a firm's network on the pricing page |
| Automatic capture | Email and calendar sync, automated record creation, and activity capture on every tier, with team-level sync policies; Notetaker meeting capture from Scale | Records built from email and calendar on every plan; 1 connected account per user on Free and Plus, 2 on Pro, 3 or more on Ultra; call intelligence from Pro |
| Deal pipeline and data model | Pipelines and unlimited smart lists for people, organizations, and opportunities; Workflow Automations on Advanced | You build it: 3 objects on Free, 5 on Plus, 12 on Pro (more at $400 a month each, annual), unlimited on Ultra; custom objects and formula attributes from Pro |
| LP and investor relations | Investor relations and fundraising workflows in the product; LPs tracked next to deals, without fund accounting data | No LP module; LPs, funds, and commitments are modeled as custom objects, which need Pro |
| AI and metering | AI Chat, Notetaker, Ascend agents, and a hosted MCP server from Scale, included in the plan; MCP queries count against the API allowance | Ask Attio, agents, and workflows on every plan, metered in credits: 100 / 500 / 1,000 / 2,500 per user and 250 / 1,500 / 10,000 / 20,000 per workspace each month |
| Enrichment and data | Affinity data enrichment on every tier; PitchBook, Dealroom, and Crunchbase on Advanced (PitchBook needs your own subscription) | People and company enrichment on every plan; headcount and ARR from Plus, funding data from Pro; we could not find PitchBook or Crunchbase on the pricing page |
| Integrations and API | Gmail and Chrome extensions, Outlook add-in, Zoom, Slack, Teams, mobile app; Slack, Salesforce, and Box packaged integrations on Advanced; 100,000 API calls a month on Scale and Advanced, unlimited on Enterprise | API, webhooks, MCP server, app SDK, and mobile apps on every plan; SQL access through the API and MCP and one data connector on Ultra |
| Security and SSO | SSO, fund-level permissions, and custom data retention on Enterprise | SSO, SCIM, and audit logs through a Governance add-on on Pro ($30 per user per month, annual) or included on Ultra |
| Trial and free plan | No free plan; we could not find a free trial on the pricing page, and every tier goes through Contact sales; standard onboarding included | Free plan for up to 3 users; 14-day trial of Pro for every new workspace |
How do pricing and packaging compare?
| Affinity | Attio | |
|---|---|---|
| Pricing model | Per user per year, billed annually: Essential $2,000, Scale $2,300, Advanced $2,700; Enterprise custom | Free for up to 3 users. Plus $40 a month per workspace with 1 user, plus $35 per added user (annual; $50 and $44 monthly). Pro $100 with 1 user, plus $79 per added user (annual; $125 and $99 monthly). Ultra $1,000 a month with 5 users, plus $189 per added user, annual only |
| Per person, per month | $166.67 on Essential, $191.67 on Scale, $225 on Advanced (annual price divided by 12) | Each added user is $35 on Plus, $79 on Pro, $189 on Ultra on annual billing; Plus stops at 10 users |
| Add-ons | Collaborator seats and sync-only seats sold as add-ons; dedicated implementation support is an Enterprise add-on | Workspace credit packs $70 to $475 a month on annual billing ($85 to $595 monthly); Governance $30 per user a month on Pro; extra records $240 per million a month on Pro |
| Example: 3 people | $6,000 a year on Essential ($500 a month); $6,900 on Scale ($575 a month) | $0 on Free; $1,320 a year on Plus ($110 a month); $3,096 a year on Pro ($258 a month), annual billing |
| Example: 10 people | $20,000 a year on Essential ($1,667 a month); $23,000 on Scale ($1,917 a month) | $9,732 a year on Pro ($811 a month), annual billing; $23,340 a year on Ultra ($1,945 a month) |
Prices are from affinity.co/product/affinity-pricing and attio.com/pricing, both checked November 12, 2026, in USD. Attio's page showed Plus and Pro as a workspace price that includes one user, which differs from the per-seat prices we recorded on November 6, 2026. The worked examples and monthly equivalents are our arithmetic on list prices, before discounts or seat minimums, and Affinity does not list seat minimums or contract terms. Check both sites before you budget.
Where Ahoy fits
Ahoy is a general CRM, not a private-capital platform: it has no LP portal and no fund administration, and a firm that wants relationship scoring as the center of its CRM should look at Affinity first. Where it fits is a small deal team that wants the pipeline kept current without anyone doing admin, and the revenue side of portfolio companies. Ahoy captures email, calls, and meetings automatically and holds every customer-facing action for one-tap approval. Starter is $79 per seat per month billed annually ($99 monthly), Pro is $165 per seat per month billed annually, and Growth is custom, with no seat minimum.
What Ahoy adds to this matchup…
- Automatic capture of email, calls, and meetings, so the pipeline fills from the team's own inboxes and calendars
- AI usage included in the seat price and never credit-metered, unlike Attio's per-user and per-workspace credits
- Every customer-facing action held for one-tap approval before it goes out
- On Growth, a separate workspace for each portfolio company with roll-up reporting for the fund
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Frequently asked questions
Is Attio a good CRM for venture capital?
For a small fund, often yes. Attio has venture capital and deal flow pages, its customer stories include a venture case study with USV, and its Free plan covers up to 3 users. What it does not have out of the box is an LP module or warm-path ranking across the firm, so you model LPs and commitments as custom objects on Pro, at $100 a month for the first user and $79 for each added user on annual billing.
Is Affinity worth the price over Attio?
It is when your deals come through relationships you cannot see in one inbox. Affinity scores relationship strength and shows the warm intro path to any contact on every tier, and Scale adds inferred connections beyond direct email history. If your team already knows who knows whom, you are paying $2,000 or more per user per year for something you would not use, and Attio at $79 per added user per month on Pro, about $948 a year, is the better spend.
Which is cheaper for a five-person fund?
Attio, by a wide margin on list prices. Five users on Affinity Essential cost $10,000 a year, about $833 a month, and $11,500 a year on Scale, about $958 a month. Five users on Attio Pro cost $100 plus four added users at $79, which is $416 a month or $4,992 a year on annual billing; on monthly billing it is $125 plus four at $99, or $521 a month ($6,252 a year). Attio Plus would be $180 a month, $2,160 a year, but it has no custom objects or call intelligence.
Does Attio have relationship intelligence like Affinity?
A lighter version. Attio shows interaction history and connection strength from synced email and calendar on every plan. Affinity builds a firmwide relationship graph, scores strength, and ranks warm intro paths across everyone's network, and from Scale it infers connections beyond direct email history. We could not find warm-path ranking on Attio's pricing page.
Can Affinity or Attio manage LPs and fundraising?
Affinity markets investor relations and fundraising workflows as part of the product, with LPs tracked next to deals but without fund accounting data. Attio has no LP module; you build LP, fund, and commitment objects yourself, which needs custom objects on Pro. Neither replaces fund administration or an investor portal.
What changed in Attio's pricing in November 2026?
On November 12, 2026 attio.com/pricing showed Plus at $40 and Pro at $100 a month per workspace on annual billing, each including one user, with additional users at $35 and $79. On November 6 we recorded Plus at $35 and Pro at $79 per seat with no workspace price. The page also lists a new Ultra plan at $1,000 a month with 5 users, annual only, no longer shows an Enterprise plan, and offers SSO to Pro teams through a $30 per user Governance add-on.
Where does Ahoy fit against Affinity and Attio?
Ahoy is a general CRM with no LP portal or fund administration, so it does not replace Affinity for relationship-led sourcing. It suits small deal teams and portfolio companies that want email, calls, and meetings captured automatically, with AI included in the seat price: Starter $79 per seat per month billed annually ($99 monthly), Pro $165, Growth custom, and no seat minimum.
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