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The 10 best HubSpot alternatives for small sales teams in 2026
The best HubSpot alternatives for a small sales team in 2026 are Pipedrive for a simple pipeline, Zoho CRM and Freshsales on price, Close for calling, Copper for Google Workspace, Salesflare for a CRM that fills itself in from email, folk for relationship-led teams, Attio for a flexible data model, Salesforce Starter Suite if you expect to end up on Salesforce, and Ahoy, which we make, if you want the CRM to keep itself current. We checked every price on this page at the vendor's own pricing page on September 29, 2026.
Who are HubSpot's main competitors?
For a sales CRM, HubSpot's main competitors are Salesforce at the top of the market, Zoho CRM, Pipedrive, and Freshsales on price, and a newer group of AI-native CRMs, Attio and Ahoy among them, for teams that want the CRM to do more of its own upkeep. Which one fits depends on why you are looking: the cost of Professional, the admin a suite asks for, or the manual logging HubSpot still expects from reps.
The alternatives at a glance
| CRM | Best for | Entry price, per seat | AI in the price |
|---|---|---|---|
| Ahoy | A pipeline kept current by agents | $79/mo | Included, no credits |
| Attio | A data model you shape yourself | $35/mo; free up to 3 seats | Seat and workspace credits |
| Close | Calling and email at volume | $35/mo (Essentials) | 500 to 2,000 credits per user/mo |
| Copper | Teams that live in Google Workspace | $23/mo | AI email writer and re-writer |
| folk | Relationship-led small teams | $24/mo | Monthly credits for enrichment and AI fields |
| Freshsales | Sequences on a budget | $9/mo | Freddy AI Agent add-on, $49 per 100 sessions |
| Pipedrive | A simple, visual pipeline | $14/mo | Nova meeting intelligence from Lite |
| Salesflare | A CRM that fills itself in | $29/mo | AI suggestions |
| Salesforce Starter Suite | Starting small on Salesforce | $25/mo | Email and calendar sync; Agentforce from Core ($195) |
| Zoho CRM | A full CRM at a low price | $14/mo; free up to 3 users | AI agents from Standard; AI sales assistant at Enterprise |
Entry price = the lowest paid plan a team can buy, per seat per month in USD on annual billing, checked at each vendor's pricing page on September 29, 2026. Pipedrive and Zoho show local currency by region; the figures here are their USD prices. Check each site before you buy.
A note on where you are reading this: this page lives on ahoy.ai, and Ahoy is one of the ten. We make Ahoy, so it is listed first; the rest are in alphabetical order. Each entry says what the tool does better than HubSpot and where it falls short, and we have linked our head-to-head comparisons where we have them. A second disclosure that cuts both ways: Ahoy's founders each spent around a decade at HubSpot, where they led CRM engineering and product design. We know what you would be leaving, including the parts worth keeping.
What HubSpot actually costs at 5 and 10 seats
HubSpot's sticker price starts low and the jump comes at Professional, which carries a required one-time onboarding fee. These are Sales Hub prices in USD from hubspot.com/pricing on September 29, 2026, for the first year including onboarding.
| Sales Hub plan | Per seat per month | 5 seats, year one | 10 seats, year one |
|---|---|---|---|
| Starter, billed annually | $7 (shown against a struck-through $20) | $420 | $840 |
| Starter, billed monthly | $10 | $600 | $1,200 |
| Professional, billed annually | $90, plus $1,500 onboarding | $6,900 | $12,300 |
| Professional, paid monthly on an annual commitment | $100, plus $1,500 onboarding | $7,500 | $13,500 |
| Enterprise, billed annually | $150, plus $3,500 onboarding | $12,500 | $21,500 |
Year one = seats x monthly price x 12, plus the one-time onboarding fee. From year two, Professional on annual billing is $5,400 at 5 seats and $10,800 at 10.
Starter includes calling, a notetaker, a prospecting agent, and 500 HubSpot Credits. Forecasting, sequences, and conversation intelligence start at Professional, which includes 3,000 credits; AI agents and other tools draw on them, and you buy packs or turn on pay-as-you-go once they run out. For a team that needs those selling features, the Professional rows are the real comparison. For reference, Ahoy Starter, which includes call intelligence and agent usage with no credits, is $4,740 a year at 5 seats and $9,480 at 10 on annual billing. Ahoy Pro, which adds custom objects, granular roles, and white-glove onboarding, is $9,900 and $19,800. Neither has an onboarding fee.
1. Ahoy
Ahoy is the CRM we make, and it takes the opposite approach to HubSpot's tiers: the selling features HubSpot puts at Professional are in Ahoy's entry plan. It captures email, calendar, and meetings automatically, records and analyzes calls, enriches the contact and company records already in your CRM, and has agents prepare follow-ups and record updates for one-tap approval. You can let routine updates apply on their own; sending email and deleting records always wait for you.
- Price: Starter $79 per seat per month billed annually ($99 monthly), Pro $165 billed annually, Growth custom. AI usage is included with no credits, and there is no onboarding fee.
- Better than HubSpot: Call intelligence and automatic capture from the first seat, where HubSpot puts conversation intelligence at Professional ($90 per seat plus $1,500 onboarding). Reps do not log activity by hand, and Ahoy syncs both ways with HubSpot if marketing stays there.
- Falls short: No marketing automation, service desk, or cold outbound sequencing; follow-up sequences for deals already in your pipeline are in development for late 2026. There is no free plan; the 14-day free trial (card required) starts with a short demo. Custom objects and granular roles are on Pro. It costs far more than HubSpot Starter, and it is the newest product on this list.
Best for: Sales teams that use HubSpot only as a CRM and want the pipeline kept current without manual logging · HubSpot vs Ahoy in full
2. Attio
Attio is a flexible CRM workspace: you shape the objects, lists, and views around how you sell, and AI agents are on every plan, Free included. Teams moving from HubSpot to Attio usually trade suite breadth for a faster, more configurable CRM.
- Price: Free for up to 3 seats. Plus $35 per seat per month billed annually ($44 monthly, up to 10 seats), Pro $79 ($99), Enterprise custom. AI features and workflows draw on seat and workspace credits included in each plan, with more workspace credits sold in packs.
- Better than HubSpot: You can model your own data without an admin, and call intelligence and sequences come on Pro at $79 with no onboarding fee.
- Falls short: No marketing automation or service desk. Custom objects start at Pro, heavy AI use means buying credits, and the workspace is yours to design and maintain.
Best for: Product-minded teams that want to model their own data and bring their own marketing stack · Attio vs HubSpot in full
3. Close
Close is built for teams that sell by phone and email. Calling, SMS, email, and a shared inbox sit in one place, and Chloe, Close's AI sales agent, is on every plan.
- Price: Solo $9 per user per month billed annually (one user only), Essentials $35 ($49 monthly), Growth $99 ($109), Scale $139 ($149). Each plan includes 500 to 2,000 AI credits per user per month.
- Better than HubSpot: Built-in calling, SMS, and email from Essentials, a power dialer at Growth, and no onboarding fee.
- Falls short: Automated workflows start at Growth; Essentials has none. It is an inside-sales tool with no marketing suite.
Best for: Inside sales teams working high call and email volume
4. Copper
Copper is the CRM for teams that run on Google Workspace. It works alongside Gmail through a Chrome extension and syncs Google Calendar, Contacts, and Drive.
- Price: Basic $23 per seat per month billed annually ($29 monthly), Professional $59 ($69), Business $99 ($134).
- Better than HubSpot: For a team that lives in Gmail, the CRM sits where the work already happens, and contact enrichment and task automation are in the entry plan.
- Falls short: Basic caps you at 2,500 contacts and workflow automation starts at Professional. The AI listed on the pricing page is an email template generator and re-writer.
Best for: Teams that run the business on Google Workspace · CRMs for Google Workspace compared
5. folk
folk is a lightweight, relationship-first CRM with a spreadsheet feel, a LinkedIn extension, email, calendar, and WhatsApp sync, and AI assistants and AI-filled fields.
- Price: Standard $24 per member per month billed annually ($30 monthly), Premium $48 ($60), Enterprise from $80. Enrichment and AI fields run on monthly credits included in each plan. 14-day free trial.
- Better than HubSpot: Much cheaper and quicker to set up for a small team, with contact enrichment in the entry plan.
- Falls short: Deals, custom objects, and email sequences are Premium features, and there is no marketing suite beyond email campaigns.
Best for: Small teams and agencies managing relationships more than a formal pipeline · folk vs Ahoy
6. Freshsales
Freshsales is the sales CRM from Freshworks, the company behind Freshdesk. Even the Growth plan covers a kanban pipeline, contact lifecycle stages, built-in chat, email, and phone, and basic workflows.
- Price: Growth $9 per user per month billed annually, Pro $39, Enterprise $59. 21-day free trial.
- Better than HubSpot: Sales sequences on Pro at $39, where HubSpot asks $90 plus onboarding for the same feature.
- Falls short: The Freddy AI Agent is a paid add-on at $49 per 100 sessions, and forecasting insights sit on Enterprise.
Best for: Budget-conscious teams that want sequences without paying for a suite
7. Pipedrive
Pipedrive is the visual pipeline board a lot of sales teams learned on. Its newest addition, Pipedrive Nova, briefs you before a meeting, transcribes the call, and hands back CRM updates ready to approve, and the pricing page lists it among the Lite plan's key features.
- Price: Lite $14 per seat per month billed annually, Growth $39, Premium $59, Ultimate $79, with a 14-day free trial.
- Better than HubSpot: A clean pipeline for a fraction of the cost, 500+ integrations, and automations and email sequences on Growth at $39.
- Falls short: Lead routing, scoring, and company data enrichment wait until Premium, and add-ons such as LeadBooster and Campaigns cost extra.
Best for: Small teams that want a simple, visual pipeline
8. Salesflare
Salesflare is a CRM for small B2B teams that fills much of itself in from email and meetings, tracks email opens, link clicks, and website visits, and adds an email and LinkedIn sidebar.
- Price: Growth $29 per user per month billed annually ($39 monthly), Pro $49 ($64), Enterprise $99 ($124, minimum 5 users). 30-day free trial and no onboarding charge.
- Better than HubSpot: Automatic data capture in the entry plan, and a pricing page that says no feature will later be charged as an extra.
- Falls short: Multi-step email workflows, user permissions, and custom dashboards start at Pro, and there is no marketing suite.
Best for: Small B2B teams that want the CRM filled in from email and meetings at a low price
9. Salesforce Starter Suite
Starter Suite is the entry point to Salesforce: lead, account, contact, and opportunity management, built-in sales flows and lead routing, email marketing, and AI that syncs emails, events, and contacts.
- Price: $25 per user per month, billed monthly or annually. Pro Suite is $100 billed annually, and Sales Cloud editions run from $195 (Core) to $550 (Max).
- Better than HubSpot: A low-cost way into the platform most enterprises run, with room to move up to Sales Cloud without changing vendors.
- Falls short: Quoting and forecasting start at Pro Suite, and Salesforce says AI can be added from Core, at $195 per user, and above.
Best for: Teams that expect to end up on Salesforce and want to start small · Salesforce vs Ahoy
10. Zoho CRM
Zoho CRM is one of the cheapest full-featured CRMs, and part of the wider Zoho suite. The Standard plan already includes workflows, AI agents, cadences, and sales forecasting.
- Price: Free for up to 3 users. Standard $14 per user per month billed annually ($20 monthly), Professional $23 ($35), Enterprise $40 ($50), Ultimate $52 ($65).
- Better than HubSpot: Forecasting and email cadences at $14 a seat, where HubSpot puts forecasting and sequences at Professional.
- Falls short: The AI sales assistant is an Enterprise feature at $40 a seat, and CPQ and email intelligence start at Professional.
Best for: Cost-conscious teams that want a full CRM, and possibly the wider Zoho suite, at the lowest price
Cheaper HubSpot alternatives: what 5 seats cost
At 5 seats on annual billing, every plan below costs less in its first year than HubSpot Professional, and only HubSpot Starter at its current discount comes in under Freshsales. If sequences are the reason you would upgrade HubSpot, Zoho CRM, Freshsales, and Pipedrive all get you there for $2,340 a year or less. Ahoy is not the cheap option here: it costs more than most entry plans, includes call intelligence and agent usage, and it is not a cold outbound tool: follow-up sequences for deals already in your pipeline are in development for late 2026.
| CRM | Entry plan | 5 seats, 1 year | First plan with sequences | 5 seats, 1 year |
|---|---|---|---|---|
| HubSpot (for reference) | Starter, $7 | $420 | Professional, $90 + $1,500 onboarding | $6,900 |
| Ahoy | Starter, $79 | $4,740 | No cold outbound; follow-up sequences in development for late 2026, and agents draft individual follow-ups for approval today | - |
| Attio | Plus, $35 | $2,100 | Pro, $79 | $4,740 |
| Close | Essentials, $35 | $2,100 | Growth, $99 (workflows) | $5,940 |
| Copper | Basic, $23 | $1,380 | Business, $99 (email series) | $5,940 |
| folk | Standard, $24 | $1,440 | Premium, $48 | $2,880 |
| Freshsales | Growth, $9 | $540 | Pro, $39 | $2,340 |
| Pipedrive | Lite, $14 | $840 | Growth, $39 | $2,340 |
| Salesflare | Growth, $29 | $1,740 | Pro, $49 (email workflows) | $2,940 |
| Salesforce Starter Suite | Starter Suite, $25 | $1,500 | Not listed on the pricing page | - |
| Zoho CRM | Standard, $14 | $840 | Standard, $14 (cadences) | $840 |
Per-seat prices in USD on annual billing, September 29, 2026. "Sequences" means automated multi-step email follow-up under whatever name the vendor uses: cadences at Zoho, email series at Copper, workflows at Close and Salesflare.
Why sales teams leave HubSpot
The selling features cost a tier jump. Sequences, forecasting, and conversation intelligence start at Professional, $90 per seat per month billed annually plus a one-time $1,500 onboarding fee.
Credits add a second meter. Each plan includes a pool of HubSpot Credits that AI agents and other tools draw on, and heavier use means buying packs or paying as you go.
Reps still keep the record. We spent years building HubSpot's CRM, and its daily workflow still assumes reps move deals, write notes, and set next steps themselves. That upkeep is usually the first thing to slip in a busy quarter.
If you are weighing a move, What transfers when you leave HubSpot? covers what comes across and what does not, and Leaving HubSpot? covers when staying is the better call.
Frequently asked questions
What is the best HubSpot alternative for a small sales team?
It depends on why you are leaving. On price, Zoho CRM, Freshsales, and Pipedrive cost a fraction of HubSpot Professional and include sequences at $39 a seat or less. For calling, Close. For Google Workspace, Copper. For a flexible data model, Attio. If the problem is reps not keeping the CRM current, Ahoy, which we make, captures the activity and has agents prepare the updates, with AI included in the seat.
What is the cheapest HubSpot alternative?
On paid entry plans, Freshsales Growth at $9 per user per month billed annually, then Zoho CRM Standard and Pipedrive Lite at $14. Zoho CRM is also free for up to 3 users. HubSpot Starter is currently $7 on annual billing, shown against a struck-through $20, so on sticker price it is hard to beat; the gap opens at Professional, which is $90 per seat plus a $1,500 onboarding fee.
What is the cheapest HubSpot alternative with AI included?
It depends what you count as AI. Zoho CRM includes AI agents from Standard at $14, with its AI sales assistant at Enterprise. Pipedrive lists Nova meeting intelligence among the Lite plan's features at $14. Close includes AI credits on every plan, from $35 for a team. Ahoy, which we make, includes call intelligence and agent usage with no credits at $79. Check which AI each vendor includes and which it meters.
Who are HubSpot's biggest competitors?
For a sales CRM: Salesforce at the top of the market; Zoho CRM, Pipedrive, and Freshsales on price; Close for phone-heavy teams; and AI-native CRMs such as Attio and Ahoy for teams that want the CRM to do more of the upkeep.
Can I keep HubSpot for marketing and use another CRM for sales?
Yes, as long as contacts and deals stay in sync between the two. Check that the CRM you pick syncs both ways with HubSpot before you split. Ahoy, which we make, syncs both ways with HubSpot and can import contacts, companies, deals, and notes in one run, so marketing can stay in HubSpot while selling moves.
Can these alternatives replace HubSpot's marketing tools?
Mostly no. All ten here are sales CRMs first. Some send email campaigns (folk, Salesflare, Salesforce Starter Suite), but if Marketing Hub is load-bearing for you, the realistic paths are keeping HubSpot for marketing while selling from a dedicated CRM, or staying consolidated and accepting the suite pricing.
How hard is it to migrate off HubSpot?
Contacts, companies, and deals export cleanly. The historical activity log is the part teams worry about, and it matters less with an AI-native CRM because the system rebuilds context from your email and calendar history. Ahoy handles migration during onboarding, and our Leaving HubSpot? guide covers what moves, what does not, and when staying is the right call.
Go deeper: HubSpot vs Ahoy · Free HubSpot audit · Attio vs HubSpot · What transfers when you leave HubSpot? · Best CRM for startups · Attio alternatives · Salesforce alternatives · Clarify alternatives · The best AI-native CRMs · All comparisons · What is an AI-native CRM?