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Attio vs Lightfield
Attio vs Lightfield comes down to where you want the CRM's intelligence to start. Attio starts from the data model: a flexible workspace of objects, lists, and views, with a developer platform and AI agents on every plan, priced per seat and metered in credits. Lightfield starts from the conversation: its meeting recorder, email sync, and automatic record updates fill the CRM from what customers actually said, and from Pro upward it prices the workspace rather than the person. Lightfield announced a $47 million Series A led by a16z on September 9, 2026, and says more than 5,000 companies use it, so expect it on more shortlists.
Pricing is the part that moves. Lightfield has published five different price lists since late July 2026, and Attio repriced in July. Every figure below was checked against both vendors' pricing pages on September 25, 2026. This page lives on ahoy.ai, and Ahoy competes with both products, so we have stuck to what each vendor publishes and said plainly where one of them is the better fit.
Who should pick which?
Choose Attio if…
- You want to design the workspace yourself - custom objects, lists, and views are Attio's core strength
- You need a free plan to start: Attio's Free tier covers up to 3 seats
- Your team is 4 to 10 people and wants per-seat math: 10 Pro seats run $790 a month on annual billing, against $1,999 for 10 Lightfield capture seats
- You plan to build on the CRM: MCP server, API and webhooks, app SDK, and Workflows are available on every Attio tier
Choose Lightfield if…
- Your selling happens in meetings and you want the recorder at the center: recording, transcription, and automatic record updates start on Lightfield's entry plan
- You want the whole company to read the CRM without paying for every reader: Pro and above include unlimited viewer seats
- You want sequences, enrichment, and a CRM in one bill - Lightfield pitches itself as replacing the CRM, call recorder, sequencer, and enrichment tools
- You want hands-on help: a dedicated CSM on Pro and a dedicated GTM engineer on Growth
How do Attio and Lightfield compare on features?
| Attio | Lightfield | |
|---|---|---|
| Built around | The data model - objects, lists, and views you configure | The conversation - meeting capture that updates records automatically |
| Call recording and intelligence | Pro plan and up ($79/seat/mo annual) | Every plan, including Starter |
| Automatic capture | Email and calendar sync on every plan (1 mailbox per user on Free and Plus, 2 on Pro) | Email, calendar, and Slack sync; capture seats sync Google or Outlook mail and meetings |
| Sequences | Pro plan and up | Email sequences on Pro; multi-channel sequences on Growth |
| Enrichment | Company and people enrichment built in | Advanced enrichment on Growth; enrichment lookups draw on workspace credits |
| Agents and automation | AI agents, Ask Attio, and Workflows on every tier, metered by credits | Workflows and automations from Pro; agent work draws on the workspace credit allowance |
| Developer platform | MCP server, API and webhooks, app SDK on every tier | Bi-directional CRM sync and custom integrations on Enterprise |
| SSO and access control | SSO and SCIM on Enterprise; advanced permissions from Pro | Role-based access control and SSO on Enterprise |
| Security | Trust center published | SOC 2 Type II, HIPAA, GDPR; ISO 27001 marked coming soon |
| Trial | 14-day trial of Pro, plus a free plan | 14-day free trial on Starter |
How do pricing and packaging compare?
| Attio | Lightfield | |
|---|---|---|
| Pricing model | Per seat: Free (up to 3 seats), Plus $35, Pro $79 per seat per month on annual billing ($44 and $99 monthly), Enterprise custom | Starter $89 per user per month, billed monthly, up to 3 seats. Pro $999 and Growth $1,999 per month per workspace, billed annually, with 5 and 10 capture seats. Enterprise custom |
| Adding people | Each seat is billed; Plus caps at 10 seats, Pro is unlimited | Extra capture seats $200 per month, billed annually; viewer seats unlimited on Pro and up |
| AI costs | Seat credits (100 to 2,500 per user a month) plus a workspace pool; add-on packs $70 to $475 a month on annual billing ($85 to $595 monthly) | Annual workspace credit allowance on Pro and up; size and per-credit rate not published; overage at a pre-agreed rate, with an optional hard cap; no rollover |
| Example: 3 people | $237 a month on Pro, annual ($105 on Plus) | $267 a month on Starter, monthly |
| Example: 10 people | $790 a month on Pro, annual | $1,999 a month (Growth, or Pro plus five extra capture seats) |
Attio and Lightfield prices are from attio.com/pricing and lightfield.app/pricing, checked September 25, 2026 (as of September 2026). Lightfield's pricing has changed five times since late July 2026, and its credit rates are no longer published. The worked examples are our arithmetic on the list prices, before any discount. Check both sites for current pricing.
Where Ahoy fits
Attio asks you to build the system. Lightfield asks you to meter the AI inside a workspace plan. Ahoy takes a third line on both: agents capture email, calls, and meetings, keep records current, and prepare the next action for your one-tap approval, and the AI is included in a per-seat price rather than drawn from a credit pool. Starter is $79 per seat per month billed annually ($99 monthly), Pro is $165 per seat per month billed annually, and Growth is custom.
What Ahoy adds to this matchup…
- Call recording and transcription on Starter, without moving to a workspace plan
- AI usage included in the seat and never credit-metered, on any plan
- A fully configurable data model, with custom objects on Pro
- Every customer-facing action held for one-tap approval before it goes out
Lightfield vs Ahoy · Attio vs Ahoy · Lightfield pricing, with a changelog · Attio pricing, verified · All comparisons
Frequently asked questions
Is Attio or Lightfield cheaper?
For most small teams, Attio. On list prices checked September 25, 2026, three people cost $237 a month on Attio Pro with annual billing and $267 a month on Lightfield Starter, which is billed monthly. The gap widens past three people, because Lightfield Starter stops at 3 seats and Pro is $999 a month per workspace: ten people cost $790 a month on Attio Pro against $1,999 on Lightfield. Lightfield closes the gap when many people only need to read the CRM, since Pro and above include unlimited viewer seats.
Do Attio and Lightfield both record calls?
Yes, at different tiers. Lightfield includes meeting recording, transcription, and automatic record updates on every plan, including Starter. Attio includes Call Intelligence from its Pro plan, at $79 per seat per month on annual billing.
How do AI credits work on Attio and Lightfield?
Both meter AI. Attio gives every seat a monthly credit allowance and every workspace a shared pool, and sells add-on packs for the workspace pool. Lightfield gives Pro, Growth, and Enterprise workspaces an annual credit allowance that covers automations, workflows, sequences, and advanced enrichment; since September 2026 it no longer publishes the allowance size or the per-credit rate, and bills overage at a pre-agreed rate. Unused Lightfield credits do not roll over.
Did Lightfield raise funding?
Yes. Lightfield announced a $47 million Series A led by a16z on September 9, 2026. It was founded by the team behind the presentation app Tome, and its pricing page says more than 5,000 companies use it.
Which is better for a team that lives in meetings?
Lightfield, most likely. Its product is organized around the meeting recorder, and every plan captures conversations and updates records from them. Attio can record calls from Pro upward, but its strength is the configurable workspace around the records rather than the conversation itself.
Where does Ahoy fit against Attio and Lightfield?
Ahoy captures email, calls, and meetings like Lightfield, keeps a configurable data model like Attio, and prices per seat with AI included and unmetered: Starter $79 per seat per month billed annually ($99 monthly), Pro $165, Growth custom. Its agents prepare follow-ups and pipeline updates and hold each customer-facing action for one-tap approval.
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