// Compare
Attio vs folk
Pick Attio if you want to design the CRM yourself: a configurable data model, a developer platform on every plan, and AI agents metered in credits, with a free plan for up to 3 users. Pick folk if you want a lighter relationship CRM that captures people from LinkedIn and runs outreach from the same place, at $24 a member a month on annual billing. Founders, agencies, and small sales teams who mostly network and prospect tend to get there faster in folk; teams that want to model their own pipeline, products, or partners tend to outgrow it and land in Attio.
Every price below was checked on attio.com/pricing and folk.app/pricing on November 12, 2026. Attio changed how it prices between our November 6 check and this one: Plus and Pro now carry a workspace base price that includes the first user, and a new Ultra plan sits where Enterprise used to be. This page lives on ahoy.ai, and Ahoy competes with both products, so we have stuck to what each vendor publishes and said where each one is the better fit.
Who should pick which?
Choose Attio if…
- You want to shape objects, lists, and views around how your business works; custom objects and relationships start on Pro
- You are 1 to 3 people and want to start free: Attio's Free plan covers up to 3 users and 50,000 records
- You plan to build on the CRM: API and webhooks, an MCP server, and an app SDK are on every plan, Free included
- You are a venture-backed startup with up to 10 users: Attio offers 80% off annual Pro and credits in year one and 30% off in year two, if you apply within 90 days of creating the workspace
- You want call recording and sequences inside the CRM and can budget for Pro
Choose folk if…
- Your pipeline starts on LinkedIn and you want profiles saved and enriched in one click through the folkX extension
- You want email campaigns, LinkedIn and Gmail message templates, and (on Premium) sequences in the same tool as your contacts
- Budget is tight: three people cost $72 a month on Standard with annual billing
- You want a simple workspace of people, companies, and groups that a whole agency or partnerships team can pick up in an afternoon
- You want to try it with no card: folk runs a 2-week trial with every premium feature turned on
How do Attio and folk compare on features?
| Attio | folk | |
|---|---|---|
| Built around | A configurable data model: objects, lists, and views you design, with agents and Workflows on top | Relationships: people, companies, and groups, with capture and outreach built in |
| Automatic capture | Records build themselves from email and calendar on every plan; 1 connected account per user on Free and Plus, 2 on Pro, 3 or more on Ultra | Email, calendar, and WhatsApp sync; 1 connected account per member on Standard, 5 on Premium |
| LinkedIn capture | We could not find LinkedIn capture on Attio's pricing page; check its app directory | folkX Chrome extension on every plan; per our November 6 check it also captures from Sales Navigator, Gmail, WhatsApp, Instagram, and X |
| Call recording | Call intelligence on Pro and Ultra | Phone call recording on every plan; we could not find a video meeting recorder on the pricing page |
| AI agents and metering | Ask Attio, AI agents, and Workflows on every plan; 100 to 2,500 Ask Attio credits per user and 250 to 20,000 workspace credits a month, by plan | Follow-up, Recap, Research, and Workflow assistants plus AI fields, each with a monthly limit: Research 200, Workflow 1,500 on Standard and 10,000 on Premium, AI fields 2,000 and 5,000 |
| Enrichment | People enrichment on every plan; company enrichment adds headcount and ARR on Plus and funding on Pro | Email finding: 500 lookups a month on Standard, 1,000 on Premium, custom on Enterprise |
| Sequences and outreach | Sequences on Pro and Ultra; 200 emails a month per user on Free, 1,000 on Plus, unlimited on Pro | Email campaigns on every plan; sequences on Premium; 2,000 messages per member a month on Standard, 5,000 on Premium |
| Integrations and API | API and webhooks, MCP server, and app SDK on every plan; SQL access through the API and MCP on Ultra | MCP and Zapier and Make apps on every plan; REST API on Premium; folk says 5,000+ integrations |
| Security and SSO | SSO, SCIM, and audit logs through a Governance add-on on Pro ($30 per user a month, billed annually), included on Ultra | Google sign-in on every plan; workspace roles on Premium; group-level permissions on Enterprise; SOC 2 and GDPR badges on the pricing page |
| Trial and free plan | Free plan for up to 3 users; every new workspace starts with a 14-day Pro trial | We could not find a free plan in the plan grid; 2-week trial, no credit card |
How do pricing and packaging compare?
| Attio | folk | |
|---|---|---|
| Pricing model | Workspace base that includes 1 user, plus a price per added user. Plus: $40 a month base and $35 per added user on annual billing ($50 and $44 monthly), up to 10 users. Pro: $100 base and $79 per added user ($125 and $99 monthly). Ultra: $1,000 a month, annual only, with 5 users and $189 per added user | Per member: Standard $24, Premium $48, Enterprise from $80 a month on annual billing ($30, $60, and from $100 monthly); unlimited members on every plan |
| AI costs | Credit-metered. Workspace credit packs on paid plans: 5,000 for $70 up to 50,000 for $475 a month on annual billing ($85 to $595 monthly) | Monthly allowances per plan for enrichment, AI fields, messages, and assistants; custom limits on Enterprise. We could not find paid top-ups on the pricing page |
| Example: 3 people | $0 on Free; $110 a month on Plus or $258 on Pro, annual | $72 a month on Standard or $144 on Premium, annual |
| Example: 10 people | $355 a month on Plus or $811 on Pro, annual | $240 a month on Standard or $480 on Premium, annual |
| Startup offer | 80% off annual Pro and credits in year one, 30% off in year two, for venture-backed startups with up to 10 users | We could not find a startup discount on the pricing page |
Attio and folk prices are from attio.com/pricing/usd and folk.app/pricing, checked November 12, 2026. Attio shows euro prices to some visitors and also publishes GBP and EUR pages. The worked examples are our arithmetic on list prices before any discount: for Attio, the workspace base plus each added user. Check both sites for current pricing.
Where Ahoy fits
Attio gives you a system to design and meters the AI that runs inside it. folk gives you a lighter CRM that is very good at getting people into it. Ahoy, which we make, starts from the deals you already have: it captures every call, email, and meeting, keeps records current, and prepares the next move, holding every customer-facing action for one-tap approval. Starter is $79 per seat per month billed annually ($99 monthly), Pro is $165 per seat per month billed annually, and Growth is custom, with no seat minimum on Starter or Pro. Three people on Starter cost $237 a month on annual billing; ten cost $790.
What Ahoy adds to this matchup…
- AI usage included in the seat price and never credit-metered, on any plan
- Call recording, transcripts, and analysis on Starter
- A LinkedIn Chrome extension for every customer: it syncs LinkedIn messages, adds people in one click, and sends the replies you approve
- Every customer-facing action held for one-tap approval before it goes out
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Frequently asked questions
Is Attio or folk better for an early-stage startup?
It depends on what the founders spend their week doing. If it is networking, LinkedIn prospecting, and first outreach, folk gets you there with less setup, and three people cost $72 a month on Standard with annual billing. If you want to model the business from the start, Attio is free for up to 3 users, and venture-backed startups with up to 10 users can get 80% off annual Pro and credits in the first year (30% in the second) if they apply within 90 days of creating the workspace. Both offer a trial, so a week of real contacts in each settles it faster than a feature list.
Attio vs folk vs Clarify: which should a small team pick?
The three split on what you pay for. Attio charges a workspace base plus a price per user and meters AI in credits; folk charges per member, from $24 a month on annual billing, with monthly limits on enrichment and AI; Clarify, as we checked it on November 6, 2026, has unlimited seats on every plan and bills for AI credits, with a call recorder on its free plan. Our Attio vs Clarify and Clarify vs folk pages cover the other two pairings.
Is Attio or folk cheaper?
folk, at every team size we priced. On list prices checked November 12, 2026 with annual billing, three people cost $72 a month on folk Standard against $110 on Attio Plus or $258 on Attio Pro. Ten people cost $240 on folk Standard, $480 on folk Premium, $355 on Attio Plus, and $811 on Attio Pro. The one exception is Attio Free, which costs nothing for up to 3 users.
Did Attio change its pricing in November 2026?
Yes, the structure changed between our checks on November 6 and November 12, 2026. Plus and Pro used to be a flat price per seat ($35 and $79 on annual billing); they now carry a workspace base of $40 and $100 that includes one user, with added users at $35 and $79. Enterprise has been replaced on the pricing page by Ultra at $1,000 a month, billed annually, with 5 users included and $189 per added user.
Which is better for LinkedIn prospecting?
folk. Its folkX Chrome extension saves and enriches LinkedIn profiles on every plan, and its outreach tools include LinkedIn and Gmail message templates, email campaigns, and sequences on Premium. We could not find LinkedIn capture on Attio's pricing page; Attio's strength is what you build around the record once it exists.
How do AI limits work on Attio and folk?
Attio gives each user 100 to 2,500 Ask Attio credits a month and each workspace a shared pool of 250 to 20,000, depending on plan, and sells workspace packs from $70 a month on annual billing. folk sets monthly limits per feature instead: on Standard, 500 email lookups, 2,000 AI field runs, 200 research requests, and 1,500 workflow runs, rising on Premium and custom on Enterprise.
Where does Ahoy fit against Attio and folk?
Ahoy is built for working the deals already in the pipeline: it captures calls, emails, and meetings, keeps records current, and prepares the next action for one-tap approval. It prices per seat with AI included and never credit-metered: Starter $79 per seat per month billed annually ($99 monthly), Pro $165, Growth custom, with no seat minimum on Starter or Pro. Every customer gets its LinkedIn Chrome extension.
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