// Index

The AI-native CRM pricing & autonomy index

By Kevin Bluett, co-founder of Ahoy · Updated August 14, 2026

Every AI-native CRM's public pricing model, AI metering, and autonomy position in one maintained table - with a per-row verified date and a changelog, because in this category the pricing pages change faster than the blog posts about them. Maintained by Ahoy; free to cite with a link. Corrections welcome at hello@ahoy.ai.

The index

Each row also has a dedicated page with the full tier table, the per-action costs, the numbers you may see elsewhere, and a per-vendor changelog: Attio pricing, Clarify pricing, Day.ai pricing, Lightfield pricing, Octolane pricing, and Zero pricing.

Reference points: the AI-added incumbents

Not AI-native by the architectural definition, but every evaluation compares against them, so their AI pricing belongs in the same view.

Field notes from the July 30 verification pass

Attio repriced in July 2026 and geo-localizes its pricing page: our European fetch showed Plus at €31 and Pro at €74 per seat monthly on annual billing (€39 / €93 monthly), while US-market reports place the new USD list at roughly $35 and $79 annual. We publish what the vendor page showed us and flag the currency split rather than converting. Call Intelligence and Sequences are Pro-and-up.

Clarify publishes the most transparent per-action credit menu in the field - meeting prep and summaries 30 credits, deal intelligence 20, field-update suggestions 10, campaign emails and lead imports 1 - with background enrichment and meeting recording uncredited. On the Free tier, AI pauses when credits run out; paid tiers top up at $50 per 5,000.

Day.ai is the structural outlier: it prices per deployed agent, not per human seat, and meters by "automated skill slots" (0 on Free, 2 on Turbo, 5 on Professional, 10 on Executive). Teammates without an agent assigned ride along free.

Lightfield repriced again by August 14 - its third model in under a month. The workspace plan and the whole seat ladder are gone: every plan now has unlimited seats, and the price is the credits. Starter is pay-as-you-go (5,000 free credits, then $0.040 per credit), Pro is $849 a month with 330,000 credits a year, Growth $1,999 with 850,000. Credit to the vendor: the July model's unpublished credit pool is now fully published, per-credit rates and all, and the FAQ even offers budgeting guidance - roughly 8,300 credits per active seller per month, which by Lightfield's own arithmetic is about $240 to $400 per seller. That makes Lightfield the first AI-native CRM priced purely on usage: the seat is free, the work is the bill. Note credits are annual with no rollover, and SSO and role-based access control are Enterprise-only.

Zero has no pricing page at all (the URL 404s); the site's only commercial path is a demo request. Third-party sites quoting Zero prices are template artifacts - we checked.

Octolane turns autonomy itself into the pricing axis, naming its tiers AI-assisted, AI-powered, self-driving, and AI-bespoke: $39/mo gets drafts you approve, $79/mo lets agents send, and the custom Team tier runs multi-step agents end to end. The clearest example in the field of paying more for fewer clicks.

HubSpot resets Breeze credits monthly with no rollover; the interesting arithmetic is that a resolved customer-agent conversation (50 credits) prices out near $0.50 and a prospecting recommendation (100 credits) near $1 - outcome-priced AI in credit clothing.

Salesforce now sells Agentforce three ways below its $550 bundled edition: per user ($125/mo unmetered), per conversation ($2), or per action via Flex Credits ($500 per 100,000; a standard action burns 20 credits, about ten cents). Note the pricing-page nuance: the Enterprise and Unlimited marketing cards show Agentforce as a checkmark, while the comparison table marks it "available for purchase."

What the table says about the category

The field is splitting into two pricing camps. Credit metering - Attio, Clarify, HubSpot's Breeze, and since July, Lightfield - prices each unit of AI work, which keeps entry stickers low and moves the real cost to usage. Included-in-the-seat - Ahoy's model - builds the AI into the per-seat price, which makes the bill predictable and removes the incentive to ration the AI you bought the product for. Neither is dishonest, but they are hard to compare on stickers alone: with metering, estimate a month of real usage before comparing anything.

Autonomy is the other axis, and it is not correlated with price. The field runs from full autonomy (Zero - no approval step, by design) through autonomous capture with suggestions (Clarify) to prepared-work-with-approval (Ahoy's partnership position). Where a vendor sits on this spectrum changes the daily experience more than any pricing difference - it decides whether your name is on what ships. Octolane makes the connection explicit by pricing the two axes together - its tiers are literally named AI-assisted, AI-powered, and self-driving, and moving up the autonomy ladder is what the higher price buys.

Methodology

"Verified" means we checked the vendor's public pricing page or published positioning on the date shown and paraphrased it here. Models change; the changelog below records every revision we catch, and rows we have not yet verified say so rather than guessing. We sell one of the products in the table, so read our summaries next to the vendors' own pages - every claim here is checkable in one click. No affiliate links, no sponsored placement.

Changelog

August 14, 2026

Lightfield repriced again - its third model in under a month. The $899 workspace plan and the Full/Capture/Access seat ladder are gone; every plan now has unlimited seats and prices on usage credits with published per-credit rates (Starter pay-as-you-go 5,000 free credits then $0.040/credit; Pro $849/mo with 330,000 credits/yr at $0.030; Growth $1,999/mo with 850,000 at $0.028; Enterprise custom). The previously unpublished credit pool is now published, with vendor budgeting guidance of ~8,300 credits per active seller per month. Credits are annual, no rollover; SSO and RBAC are Enterprise-only. Lightfield row re-verified today; all other rows remain as verified August 8.

August 13, 2026

Per-vendor pricing pages launched: each AI-native row now links to a dedicated page with the full tier table, per-action costs, stale numbers you may see elsewhere, and its own changelog.

August 8, 2026

Full re-verification of every row against live vendor pricing pages. Two corrections: HubSpot Sales Hub Starter is $20/mo on monthly billing ($7 annual - our previous $10 figure was stale), and Octolane is quoted per seat, following its feature grid ($39 and $79 per seat/mo billed yearly; note its pricing cards show flat "/month" with the same figures - we follow the more specific grid). Confirmed unchanged: Attio (Free / Plus $35 / Pro $79 annual - $44 / $99 monthly - with the free tier at 3 seats and 50,000 records), Clarify, Lightfield, Day.ai, Zero (still no pricing page), Salesforce, and Clay's monthly figures ($167 / $446; Clay's annual-billing display is internally inconsistent on its own page, so we quote monthly only).

July 30, 2026

Index launched, followed same-day by a deep verification pass: every vendor's live pricing page fetched and cross-checked against secondary reports. Octolane verified (published tiers with a vendor-named autonomy ladder); Attio's July 2026 repricing and geo-localized pricing recorded; per-action credit costs captured for Clarify, HubSpot, and Salesforce.

July 26, 2026

Lightfield repricing observed: moved from simple per-seat to a workspace plan ($899/workspace/mo billed annually) with seat add-ons and a monthly AI credit pool - the second major AI-native vendor to adopt credit metering.

Early 2026

Day.ai repositioned toward customer-memory infrastructure for agents; pricing remains per-seat.

Cite this index

Writing a roundup, a buying guide, or a market analysis? Cite anything here freely with a link to this page - it exists to be referenced. If you would like the field notes behind a row (screenshots, dates, what changed), email hello@ahoy.ai and we will share them.

Go deeper: The best AI-native CRMs, compared · What is an AI-native CRM? · Every head-to-head