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The AI-native CRM pricing & autonomy index

By Kevin Bluett, co-founder of Ahoy · Updated August 21, 2026

Every AI-native CRM's public pricing model, AI metering, and autonomy position in one maintained table - with a per-row verified date and a changelog, because in this category the pricing pages change faster than the blog posts about them. Maintained by Ahoy; free to cite with a link. Corrections welcome at hello@ahoy.ai.

New: the AI CRM Pricing Report, Q3 2026 counts every change in this log since July 1: 15 across nine vendors, with Lightfield alone accounting for four.

The index

Each row also has a dedicated page with the full tier table, the per-action costs, the numbers you may see elsewhere, and a per-vendor changelog: Attio pricing, Clarify pricing, Day.ai pricing, Lightfield pricing, Octolane pricing, and Zero pricing.

Reference points: the AI-added incumbents

Not AI-native by the architectural definition, but every evaluation compares against them, so their AI pricing belongs in the same view.

Field notes from the verification passes

Attio repriced in July 2026 and publishes currency-specific pricing pages: the USD page lists Plus at $35 and Pro at $79 per seat monthly on annual billing ($44 / $99 monthly), the EUR page €31 and €74 (€39 / €93 monthly), and the help center says you can pay in USD, GBP, or EUR. One correction from our September 3 pass: add-on credit packs top up the workspace pool only; seat credits cannot be bought, and Ask Attio falls back to workspace credits when they run out. Call Intelligence and Sequences are Pro-and-up.

Clarify used to publish the most detailed per-action credit menu in the field. As of September 3 the pricing page keeps two examples - 30 credits per meeting summary, 1 per campaign email - and the prospecting page adds 1 credit per Lead Finder import; the deal-summary and field-update rates are no longer listed. Background enrichment and meeting recording stay uncredited. Growth now has a sticker, from $1,000 a month with 100,000 credits, and September added a fourth tier above it. Starter itself became a ladder: $50, $100, $200 or $400 a month for 5,000 to 40,000 credits. On the Free tier, AI pauses when credits run out; paid tiers buy on-demand credits at a rate Clarify no longer publishes, off by default and cappable by dollar amount.

Day.ai is the structural outlier: it prices per deployed agent, not per human seat, and meters by "automated skill slots" (0 on Free, 2 on Turbo, 5 on Professional, 10 on Executive). Once a workspace has at least one Professional or Executive agent, teammates without an agent ride along free. Turbo dropped a dollar to $24 in our September 3 pass.

Lightfield has now repriced five times since late July, and September reversed the direction of travel. The August model made every seat free and put the whole price on credits; this one puts the price back on seats. Starter is $89 per user a month billed monthly. Pro is $999 a month per workspace billed annually with five capture seats and unlimited viewer seats, Growth $1,999 with ten, and an extra capture seat costs $200 a month. The per-credit rates and the annual allowances are gone: the page now says only that paid plans include an annual allowance, with overage at a pre-agreed rate. That is a transparency regression, and we said so - on September 3 we praised Lightfield for publishing its rates. Its own /estimate calculator still runs the withdrawn September model, so the two pages disagree; we quote the pricing page.

Zero shipped its pricing page on September 15, 2026, alongside self-serve signup and a $10.3M seed round. Pro is $77 per seat a month on annual billing, discounted to $60 for the first 12 months as a launch price; monthly billing runs $60 for three months and $96 after that. Each seat includes 500 credits, five times the 100 its llms.txt stated before launch, and the per-operation costs are now published: a verified email is 1 credit, a phone number 10, an agent operation 0.1 to 5. Scale is custom with a ten-seat minimum. The trial is 14 days with no card.

Octolane turns autonomy itself into the pricing axis, naming its tiers AI-assisted, AI-powered, self-driving, and AI-bespoke: $39/mo gets drafts you approve, $79/mo lets agents act with you supervising, and the custom Team tier runs multi-step agents end to end. The clearest example in the field of paying more for fewer clicks - though by September 3 the homepage had repositioned around human approval on every proposed action, having since dropped the OctoRevenue name, with Enterprise credits now unlimited and a done-for-you setup add-on from $2,500.

HubSpot now calls them HubSpot Credits rather than Breeze credits and resets them monthly with no rollover; the interesting arithmetic is that a resolved customer-agent conversation (50 credits) prices out near $0.50 and a prospecting recommendation (100 credits) near $1 - outcome-priced AI in credit clothing.

Salesforce relaunched its Sales Cloud editions on September 3, 2026. Enterprise, Unlimited, and Agentforce 1 Sales are gone for new buyers; Core ($195), Advanced ($395), and Max ($550) replace them and bundle Agentforce with 500,000, 1M, and 2.75M Flex Credits a year. Below Core, Agentforce is still sold three ways: per user ($125/mo), per conversation ($2), or per action via Flex Credits ($500 per 100,000; a standard action burns 20 credits, about ten cents). Existing customers keep legacy edition pricing.

What the table says about the category

The field is splitting into two pricing camps. Credit metering - Attio, Clarify, HubSpot, Lightfield, and now Zero by its own account - prices each unit of AI work, which keeps entry stickers low and moves the real cost to usage. Included-in-the-seat - Ahoy's model - builds the AI into the per-seat price, which makes the bill predictable and removes the incentive to ration the AI you bought the product for. Neither is dishonest, but they are hard to compare on stickers alone: with metering, estimate a month of real usage before comparing anything.

Autonomy is the other axis, and it is not correlated with price. The field runs from autonomous admin with approval only on what reaches a customer (Zero) through autonomous capture with suggestions (Clarify) to a setting you choose per pipeline (Ahoy: routine record updates on their own at the levels that allow them, email always waiting for one-tap approval). Where a vendor sits on this spectrum changes the daily experience more than any pricing difference - it decides whether your name is on what ships. Octolane makes the connection explicit by pricing the two axes together - its tiers are literally named AI-assisted, AI-powered, and self-driving, and moving up the autonomy ladder is what the higher price buys, even as its homepage now leads with human approval.

Methodology

"Verified" means we checked the vendor's public pricing page or published positioning on the date shown and paraphrased it here. Models change; the changelog below records every revision we catch, and rows we have not yet verified say so rather than guessing. We sell one of the products in the table, so read our summaries next to the vendors' own pages - every claim here is checkable in one click. No affiliate links, no sponsored placement.

Changelog

September 25, 2026

Zero, Clarify, and Lightfield re-verified. Zero's prices are unchanged; its trial now states 2,000 trial credits, and its autonomy position is corrected to what zero.inc states: admin runs on its own and anything that reaches a customer waits for approval. Clarify's prices are unchanged, but Growth now lists warehouse access, delegated sending, advanced permissions, and a dedicated CSM with limits of 750,000 records, 20 campaigns, and 10 objects, and Enterprise lists SSO and SCIM and role-based access. Lightfield's prices are unchanged; it announced a $47 million Series A led by Andreessen Horowitz on September 9. Ahoy's autonomy position now reflects its Agent autonomy setting.

September 3, 2026

Full re-verification of every row against live vendor pages, and the busiest pass since launch. Salesforce relaunched its Sales Cloud editions today: Core $195, Advanced $395, and Max $550 replace Enterprise, Unlimited, and Agentforce 1 Sales, with Agentforce bundled from Core. Lightfield repriced a fourth time: Pro $1,000 with 400,000 credits (was $849 with 330,000), Growth $2,000, and seller guidance up from 8,300 to 37,000 credits a month. Zero's llms.txt now states $60 per seat with 100 credits, with a pricing page promised for September 15. Clarify's Growth tier is priced from $1,000 with 100,000 credits and its per-action menu shrank to two examples. Day.ai's Turbo dropped to $24 and its free-colleague rule now requires a Professional or Executive agent in the workspace. Attio's add-on packs top up workspace credits only (a correction to our earlier wording). Octolane repositioned as OctoRevenue with human approval on proposed actions. HubSpot renamed Breeze credits to HubSpot Credits; Starter's $7 is a discounted annual rate against a $20 list price. Every row now carries today's date.

August 21, 2026

Ahoy published its own pricing, so the row that used to say "per-seat, three tiers" now carries numbers like every other published vendor: Starter $79 per seat per month billed annually ($99 month to month), Pro $165 per seat per month billed annually, Growth custom. AI remains included in the seat, unmetered, with no onboarding fees. Ahoy row verified today against ahoy.ai/pricing; all other rows unchanged since their listed dates.

August 14, 2026

Lightfield repriced again - its third model in under a month. The $899 workspace plan and the Full/Capture/Access seat ladder are gone; every plan now has unlimited seats and prices on usage credits with published per-credit rates (Starter pay-as-you-go 5,000 free credits then $0.040/credit; Pro $849/mo with 330,000 credits/yr at $0.030; Growth $1,999/mo with 850,000 at $0.028; Enterprise custom). The previously unpublished credit pool is now published, with vendor budgeting guidance of ~8,300 credits per active seller per month. Credits are annual, no rollover; SSO and RBAC are Enterprise-only. Lightfield row re-verified today; all other rows remain as verified August 8.

August 13, 2026

Per-vendor pricing pages launched: each AI-native row now links to a dedicated page with the full tier table, per-action costs, stale numbers you may see elsewhere, and its own changelog.

August 8, 2026

Full re-verification of every row against live vendor pricing pages. Two corrections: HubSpot Sales Hub Starter is $20/mo on monthly billing ($7 annual - our previous $10 figure was stale), and Octolane is quoted per seat, following its feature grid ($39 and $79 per seat/mo billed yearly; note its pricing cards show flat "/month" with the same figures - we follow the more specific grid). Confirmed unchanged: Attio (Free / Plus $35 / Pro $79 annual - $44 / $99 monthly - with the free tier at 3 seats and 50,000 records), Clarify, Lightfield, Day.ai, Zero (still no pricing page), Salesforce, and Clay's monthly figures ($167 / $446; Clay's annual-billing display is internally inconsistent on its own page, so we quote monthly only).

July 30, 2026

Index launched, followed same-day by a deep verification pass: every vendor's live pricing page fetched and cross-checked against secondary reports. Octolane verified (published tiers with a vendor-named autonomy ladder); Attio's July 2026 repricing and geo-localized pricing recorded; per-action credit costs captured for Clarify, HubSpot, and Salesforce.

July 26, 2026

Lightfield repricing observed: moved from simple per-seat to a workspace plan ($899/workspace/mo billed annually) with seat add-ons and a monthly AI credit pool - the second major AI-native vendor to adopt credit metering.

Early 2026

Day.ai repositioned toward customer-memory infrastructure for agents; pricing remains per-seat.

Cite this index

Writing a roundup, a buying guide, or a market analysis? Cite anything here freely with a link to this page - it exists to be referenced. If you would like the field notes behind a row (screenshots, dates, what changed), email hello@ahoy.ai and we will share them.

Go deeper: The best AI-native CRMs, compared · What is an AI-native CRM? · Is an AI CRM worth it? · Every head-to-head